Copy, Content, & Creativity

(And Proofreading, too)

Richie P. at your service!

(See what I did there? Rich E. Pedersen? Rich E. P.? Richie P.? …)

I write clean, concise pieces that cut through the usual clutter and speak to your current customers and your customers-to-be. My background in film/television, academia, multimedia, teaching, beer brewing, and even the professional culinary world, coupled with my decade-plus experience in the military, furnishes me with a supremely unique set of adaptable skills and abilities that I can leverage in my writing. 

Businesses typically see a staggering 3,800% return on the money they spend on email, newsletters, blogs, and so on… the copywriter’s specialty!

If you hire me for a project, you can rest assured that my deliverables will be high-quality, effective, and on time. 

My work list is filling up, so don’t hesitate.. get in touch now to schedule a call!

Man smiling looking at the camera holding a glass of beer

Services

Man with a mustache holding up a matcha and vanilla soft serve in Chinatown, San Francisco

Sharp attention to spelling, grammar, punctuation, and word usage based on my very strong grasp of the English language and affinity for languages, in general. Adept in American and British English, as well as academic writing. Price per page depends on the complexity, type of document, and turnaround time.

Norwegian soft serve ice cream coated in chocolate dust

Marketing email crafted to reach out and grow sales with announcements, special promotions, invitations, and so on. Stand-alone emails can be developed into a series of emails to further grow your customer base. [approx. 500 - 1,000 words]

Soft serve ice cream with chocolate sprinkles in Stockholm, Sweden

Before publishing content, I will review the written material to improve both readability and style. Separate from proofreading, which helps companies avoid embarrassing errors, copyediting helps maintain a consistent style and voice across the piece (or series of pieces).

Man in a Stockholm candy shop holding a soft serve ice cream coated in chocolate sprinkles

Single, topic-specific blog posts, written for your customers on a variety of subject. Blog posts will also incorporate solid SEO to drive traffic to your webpage. Copy will be provided to you, ready to slot into your blog platform. [approx. 300 - 1,200 words]

Man in London holding up a soft serve ice cream with Flake

Crafting a bespoke newsletter to communicate news and information about your brand, company, or organization. This is a stand-alone project price depending on the complexity required and whether it is solely the copy or a fully designed and deployable piece to publish to your email list. Newsletters are great for customer engagement! [approx. 800 - 1,500 words]

Lebanese ice cream with pistachios and fluff

Initial set-up on SMS service platform (subscription-based) combined with a set of 4 weeks of SMS marketing blasts to send out to your list. Also includes marketing materials such as QR codes and leaflets to advertise your SMS campaign to your customers. Best part is they opt into the campaign themselves!

Craft Beverage Industry

  • Homebrewer and craft beer nerd for over twenty years

  • Aficionado in all things fermented

  • Work experience in several breweries (both on the production side and the distribution side)

  • Long-time BJCP Certified beer judge

  • Cicerone Level 1 certified

Homemade saffron buns
Perfect pancakes

Restaurant & Food Production Industry

It’s the classic scenario of being in kitchens my whole life. Both my parents and their parents were great cooks. It gets passed down, you know?

Many of my jobs have been in restaurants, catering operations, and production bakeries, etc. I’ve also run my own kitchens and a catering business.

ServSafe certifications, formal training, and so on.

Even winning a few chef competitions along the way.

Ready to find out how I can help you grow your business?

Contact Me

Interested in working together? Please fill out the contact form and I’ll be in touch as soon as possible.

What happens after that, you ask?

1) We set up a time to have a phone call or video call to talk about the needs of your project and do a deep-dive on your business goals.

2) Then, I will draw up a proposal on how to each those goals and you greenlight the project.

3) You work on your day-to-day business routines and, right on schedule, the project deliverables arrive in your inbox.